MKT STUDIO OPENS A POP-UP AT CITADIUM

In a bold move for a brand still in its infancy, MKT Studio, created two years ago by Mikatex, a company previously specializing in private label, is taking over the Parisian youth fashion department store Citadium. On the second floor, until March 23, MKT Studio presents its women's collection, marked by an androgynous aesthetic.

Under the direction of David Fartouh and Max Uzan, this mid-range brand unveils for the first time its "boutique universe", imbued with rock and 1990s references, hinting at the possibility of future retail expansion. To date, MKT Studio has over 200 multi-brand points of sale in France, Belgium, Japan, Spain and Russia.