MINISO POPS UP IN TIMES SQUARE

Chinese retailer Miniso has opened a new pop-up store in Times Square, New York City, its second location in this iconic neighborhood.
Located at 1540 Broadway, the pop-up store builds on the success of Miniso’s first global flagship store in Times Square, offering a range of the brand’s plush, toy and lifestyle products.

The store, which officially opened on March 23, features a bright façade featuring Disney’s Lilo & Stitch character Angel, as well as a warm and inviting interior, reflecting the brand’s cheerful ethos.
The pop-up has already recorded record sales following its opening in March, setting a new sales-per-square-foot record for Miniso in the US and ranking among the top three stores in terms of sales performance.

The store, which officially opened on March 23, boasts a bright façade featuring Disney’s Lilo & Stitch character Angel, as well as a warm and inviting interior, reflecting the brand’s cheerful ethos.

The pop-up has already recorded record sales following its opening in March, setting a new sales per square foot record for Miniso in the US and ranking among the top three stores in terms of sales performance.