30 June 2022 – By Promostyl

MakeUp In Paris: The not-to-be-missed show on Skincare and Make-up innovations

Last weekend (June 16 and 17) was held the 12th edition of MakeUp in Paris, which brings together the entire international beauty community. A place to discover and share new trends and innovations in the world of cosmetics. This event is a favorite of all make-up artists but also of the most fashionable suppliers of the industry, who meet to respond to consumers and to bring an eco-responsible approach to their latest creation.

MakeUp in Paris is the must-attend beauty event for product innovations, solutions, networking and advanced industry thinking. There were also very up-to-date conferences with topics such as beauty in the metaverse, the latest color trends and also marketing on the industry.

The most famous part of the fair, however, is the exceptional innovation competition: IT Awards. This competition rewards 4 winners in different categories of innovative products turned towards sustainable development. After a long pre-selection based on video, 80 products are then evaluated and tested by the International Jury of the IT Awards to reward the 4 best of them in each of the categories of innovation Skincare and Make-up: Formulation, Full Service, Packaging and Accessory.

The MakeUp in Paris show will be back on June 14th and 15th 2023 at the Carrousel du Louvre.