Make-up compatible with the mask, focus on the eyes
The new normal has eaten up half of the faces, now masked. Cosmetics brands are therefore adapted by basing their communication on products highlighting the look.
We take out our eye shadow palettes and invest in a powerful mascara. Many brands like Maybelline, UOMA or Milk Makeup have understood this well by betting on an "Eye & Mask" strategy.
The makeup artists are not left out and have decided to focus their work on makeup that matches the pattern of their masks.