Paris – Los Angeles – New York. It is via this inspirational urban triptych that Lisa Chavy, creative director of Undiz, last year launched Livy, a high-end lingerie label with ultra-desirable silhouettes. One year later, the brand successfully blows out its first birthday candle.
Delicate lingerie and dazzling success
Blending minimalist purity and effortless sexiness, designer Lisa Chavy’s lingerie stands out with its suggestively erotic cuts and focus on precious materials and refined details. The Livy customer assumes her femininity with confidence and ease, an attitude which is reflected in this self-assured underwear. At the very least, this stance demonstrates the success of this young label, which in less than a year can boast a presence in both Selfridges in London and Bergdorf Goodman in New York.
In France, in addition to the opening up of three boutiques, Livy lingerie is available in Le Bon Marché and Galeries Lafayette. With the brand off to a flying start, Lisa Chavy intends to consolidate this success with a bold marketing strategy.
‘Livy House’ a new temple of femininity
The name? ‘Livy House’. Livy intends to retain its customers and conquer new ones with a unique location that combines femininity-focused experiences and retail. With a spa, swimming pool and hammam, in addition to sculpting massages, yoga classes and taster workshops, this new temple of women was inaugurated on 11 October with a highly instagrammable event that combined a scandalous catwalk show with wellbeing-focused relaxation and VIP cocktails.
“Lisa Chavy, the designer, loves to play host and the idea was to welcome customers and their friends to an exceptional location here in Paris for this first edition, with the idea that it will move from year to year to London, New York… Through Livy House, we want to present our collections of lingerie, homewear and beachwear in a new, innovative way. It is also an opportunity to share and meet the people and partners that we love and want to celebrate in order to create a location dedicated to femininity and well-being,” explains the co-founder.
The next step? A second #livyhouse and new boutiques in Southern France that are set to showcase the brand’s swimwear collection.