Restoring the prestige of a revolutionary item in women’s wardrobes? This is the mission that the young designer, Marine Escurat, set herself, founding the Les Garçonnes label, which was launched in Paris in 2017.
Trousers with character
Les Garçonnes’ hallmark? Trousers with a contemporary femininity, inspired by timeless muses with bold personalities. In her impeccably tailored collections, we therefore find designs by the name of Katharine (Hepburn), Lauren (Bacall), Jane (Birkin), Charlotte (Rampling) and Marlène (Dietrich). “Workers, Bohemian artists or revolutionaries, flappers blurred the boundaries of the ‘difference between the sexes’.
The freedom embodied by the flapper continues to fascinate us a century later,” we can read on the website of this Mod’Art graduate, who worked as a freelance designer for many years before creating her own brand.
“My grandmother (…) had lots of vintage trousers custom-made by Parisian couturiers, styles that I wore for years. When she died, she left me some money, which I used to launch Les Garçonnes,” she told the Fashion Network website. A few months and a crowdfunding campaign later, this devotee of masculine/feminine style proudly set up her first label.
Luxurious and locally sourced
Marine Escurat doesn’t just want to establish a mere ready-to-wear brand, but a new production approach that is more sustainable, more local and fairer. She therefore sources her fabrics in Sentier from the surplus stocks of luxury houses and entrusts the manufacture of her trousers to workshops in Pantin to the north of Paris. The designer nonetheless looks to make this high-end production affordable with prices starting at €180.
Currently sold in three stores in Paris and in Normandy, Marine Escurat envisages a bespoke future for Les Garçonnes, with a showroom studio where she could welcome her customers. She is also planning to increase the number of retail outlets in France and worldwide and has already attracted the attention of Asian buyers. It looks to be the start of a great adventure.