Holographic fabrics are technological feats that appeared for the first time in Haute Couture looks in the latest Maison Margiela Artisanal show last February. A daring and dexterous move. Here’s how…

Maison Margiela Artisanal

Selected by PROMOSTYL

Maison Margiela Artisanal

Selected by PROMOSTYL

Back to the future

Revived under the direction of the inimitable John Galliano, Maison Margiela revealed a new Artisanal collection with ultra-futuristic Couture accents last February. And for good reason: this entire line, boasting exceptional technical expertise, is based on the unprecedented use of a holographic fabric with a singular appearance, created with micro-beads and then zinc sulphur: China Star.

Maison Margiela Artisanal

Selected by PROMOSTYL

A skilfully draped trench coat, urban overcoat or sportswear parka: the material with rainbow reflections deftly appeared on the looks in this spring/summer 2018 collection, propelling Haute Couture’s patrimonial heritage into a stylistic future.

Maison Margiela Artisanal

Selected by PROMOSTYL

Expert production

Born in the 1930s, holographic fabric – which is primarily used for road safety equipment – undergoes several manufacturing phases through quasi-scientific processes in which the firm JRC Reflex specialises. An expert in retro-reflective materials, the manufacturer has been developing innovative and often custom-made products for renowned customers for half a century.

Maison Margiela Artisanal

Selected by PROMOSTYL

Maison Margiela Artisanal

Selected by PROMOSTYL