March 31st  2022 – By Promostyl

VOXEL ARCHITECTS’ MYSTIC VIRTUAL ARENA FOR MVFW22

Digital fashion brand Auroboros has collaborated with architecture studio Voxel Architects to create a rocket-shaped virtual building to host the closing event of Metaverse Fashion Week. The digital building, which is located in the luxury fashion district of browser-based metaverse world Decentraland, was designed to encourage exploration and interaction among guests.

"The space was built in mind as an explorative scape for the visitor to not only learn more about the collection and Auroboros, but to engage in a way that would not be possible physically. Inspired by organic, mystical shapes, it is designed for all guests to enjoy the performance and see the collection up close from a 360-degree angle." said Alissa Aulbekova and Paula Sello, co-founders of Auroboros.

Inside, six looks from the Auroboros's latest digital clothing collection Biomimicry will be shown. Like the building, the collection is inspired by nature and features feathery dresses and nymph-like two pieces that are accessorised with fringing that looks like seaweed.

Alongside browsing the display of digital Auroboros clothing, Metaverse Fashion Week (MVFW) attendees can play games to win physical fine jewellery, interact with a cascading purple snake and climb spiralling steps. From here, they'll be able to watch a performance by singer Grimes, who is set to perform a DJ set at the event while dressed in the brand's Mystique wearable – a skin-tight bodysuit that references outfits in the film Black Panther. 

Self-described as a "digital-born" fashion brand, the co-founders of Auroboros wanted the closing show marks a transition toward a more digital future for fashion.