After beautifully enhancing our lips and making our wardrobes desirable, Rouje – the highly prized Parisian brand started by It-girl Jeanne Damas – is expanding its make-up collection with a collection devoted to eyes.

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Rouje’s new beauty segment

After lipstick and nail polish, Jeanne Damas is now moving into eye beauty with Le Regard. This new collection is directly inspired by the brand’s founder, known and renowned for her elegant and sensual approach to make-up.

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Rouje a une vision assez naturelle et instinctive du maquillage. Les rouges à lèvres s“Rouje has a rather natural and instinctive view of make-up. Lipsticks are applied with the finger and we like the product to enhance the wearer’s face, without disguising them,” states the designer.

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A comprehensive natural line

This new line consists of three key products: a mascara enriched with castor oil and calendula, a felt eyeliner and an eyelash curler, one of Jeanne Damas’ favourite must-have accessories to bring out her doe eyes completely naturally.

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Just like the previous products, the mascara and eyeliner in the eye collection have been designed to be extremely easy to use and with buildable intensity.

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Their incredibly chic little added extra: the brand’s signature golden packaging with soft, feminine vintage accents that make it an object of desire.

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Discover the brand’s videos below: