September 16th 2021 – By Promostyl

BIBILEE’s Pop-Up Store in Shenzhen

BIBILEE, is a women ready-to-wear Chinese brand which was founded by Bi Li in 2018. The brand offers high-end products mainly made from pleated fabrics. Their brand concept is to design clothes that women will love to wear, to advocate creation, sharing and fun, to encourage all women to be themselves and express themselves through clothes. That's why BIBILEE called in MOC DESIGN to create a pop-up store that represents their brand image.

The pop-up store is located in Upper Hills, Shenzhen in a luxury residential and commercial complex in the heart of the city. It is on the 3rd floor of a modern building and is about 110 squared meters. The pop-up store was built in a minimalist way with large spaces, few furnishings and only a few clothes on display. The point being to present their products in the form of an art exhibition and to focus on the clothes and their details.

The design of the space was inspired by the brand's pleated clothing. This inspiration can be seen through the display stands in the center of the store, through the coat racks and a large wall shelf made of intentional crumpled aluminum foil. The walls and ceiling in light grey and white tones and the small touches of blue in the store give a luxurious atmosphere to the environment which represents the image of BIBILEE.