The Antidote brand, which is known for its pieces that champion “ethical” fashion, has a new store in Miami created by the designer Guillermo de Yavorsky. In highly colourful shades, the designer wanted to create an environment that physically reflects the values promoted by the ready-to-wear brand.

Selected by PROMOSTYL

An ethical brand

The originality of the Antidote brand, founded by Sophie Zembra, is to select pieces that it defines as “ethical” without neglecting their fashion side.

Selected by PROMOSTYL

Selected by PROMOSTYL

On the brand’s website, we thus find different product categories, such as “Made in USA”, “Eco-Friendly”, “Vegan”, “Artisanal” and “Social”, each of which corresponds to an expression of what ethical values mean according to the designer.

Selected by PROMOSTYL

Selected by PROMOSTYL

A design that reflects the brand’s values

Behind a gradated façade, which seems inspired by psychedelic worlds, lies Antidote’s new womenswear boutique. Mixing light and pastel shades with natural materials such as concrete, copper and oak, Guillermo de Yavorsky explains that he wanted to create a decor in which “conscious meets desirable”.

Selected by PROMOSTYL

Selected by PROMOSTYL

Accordingly, all the materials used are natural and environmentally friendly. Each detail has been designed to express the brand’s values, such as the huge botanical fresco on the wall. Last but not least, the designer wanted to use moving cubic shapes as a display unit for the accessories, which are, he says, “dynamic and full of life, like women”.

Selected by PROMOSTYL

Selected by PROMOSTYL