Odourless, colourless: British designer Jasper Morrison redesigns the modest block of soap by proposing a minimalist version. This bar of transparent soap made from glycerine, simply called ‘Soap’, turns a purely utilitarian object into a feat of design.

Selected by PROMOSTYL

Reimagining an everyday object

The project was came about from a collaboration between Morrison and Brooklyn-based start-up Good Thing, who specialise in design versions of everyday objects. A simple stroke of luck: Jamie Wolfond, the brand’s founder, contacted the designer via Instagram to suggest designing an object together. Jasper Morrison chose soap, an everyday object par excellence.

Selected by PROMOSTYL

Selected by PROMOSTYL

The industrial designer, known for his minimalist creations, has imagined a soap reduced to its essence: four transparent squares, engraved in italics with the word ‘soap’ and scored to be broken into pieces for use throughout the house.

Selected by PROMOSTYL

Selected by PROMOSTYL

Three months between each prototype

In spite of their apparent simplicity, the creation of each soap is the fruit of a laborious process: for each prototype, the designer had to wait three months for the soap to solidify before being able to test it.

Selected by PROMOSTYL

Moving away from concrete objects such as furniture or objects and looking towards utility, the designer takes on an unsustainable element that is doomed to run out each time and completely reconfigures the concept of object design. Soap is available in Jasper Morrison’s online shop, as well as on the Good Thing website.

Selected by PROMOSTYL