In an effort to visualize her “Syntopia” Collection, Iris Van Herpen collaborated with Studio Drift for her latest fashion show and the outcome was extraordinary. A spatial kinetic installation was the key to transform the show into a 3D experience.

Iris Van Herpen

Selected by PROMOSTYL

In 20 Steps

20 delicate glass wings harmonically connected, represented the natural movement of the birds’ wings, which explains the name of the installation, “In 20 Steps”. The designer duo from Amsterdam, Lonneke Gordijn and Ralph Nauta, known for their constant creative desire to recreate a natural element with technology, came up with a jaw-dropping construction made with glass that mimics the wings of the birds.

Iris Van Herpen

Selected by PROMOSTYL

The original idea deprived from the human desire and possibility to fly. Studio Drift pictured this desire as a coherent coexistence of technology, nature and mankind, proving that there is no war between them but a harmonious relationship.

Iris Van Herpen

Selected by PROMOSTYL

Iris Van Herpen

Selected by PROMOSTYL

The movement of the glass, which during the fashion show followed the movement of the models on the runway, broke the light in the space and reflected it in moving rays creating a mystic environment that emphasized Iris Van Herpen’s creations.

Mutual Inspiration

Hypnotized by the transformation within movement, Iris Van Herpen who used to be a dancer, dived into the mystery of a bird’s flight in order to take a closer look at the draping of a garment through chronophotography.

Iris Van Herpen

Selected by PROMOSTYL

“By slowing down time into split seconds I started breaking down the usual draping of fabric, to then layer the milliseconds all slightly shifted, like the layering of a bird’s feather”. Iris Van Herpen

Iris Van Herpen

Selected by PROMOSTYL

Studio Drift’s “In 20 Steps” was the inspiration behind this spectacular and highly technical collection, where traditional weaving was interlaced with digitally designed weaving, and transparent silk organza was pleated in order to slow down movement and follow the vivacious glass bird that flowed on an absolute symbiosis with the catwalk. A sheer delight for the eyes!

Iris Van Herpen

Selected by PROMOSTYL

Iris Van Herpen

Selected by PROMOSTYL