An iridescent rainbow acting as a window display? This is exactly what Bao Bao Issey Miyake has chosen for its boutiques in Japan and around the world to mark the release of its new tote-bag, the Misty Moon.
A colourful design
Designed by Emmanuelle Moureaux, the French architect’s new installation borrows the iconic triangles of the iconic Japanese bags, presenting them in multicoloured tones to create a most striking effect. Translucent, each of the visible geometric shapes in the window is actually composed of a multitude of small triangular pieces finely cut from single layers of coloured paper. The artist then brings together several layers of paper, playing with their nuances to create a delicate mesh with subtle chromatic variety.
The aim? To lend the display a three-dimensional perspective, thus manipulating the way in which it visually occupies the space. Indeed, depending on the angle of view, the lines of this colourful design change appearance to create the illusion of an iridescent rainbow. A composition with an exciting design developed from the architectural aesthetics of Emmanuelle Moureaux.
A signature chromatic style
Established in Tokyo since 1996, the concept that is today demonstrated in Issey Miyake’s window displays derives from Shikiri, an architectural concept that seeks to structure space with colours. The latter are transformed into 3D elements that give a layer-like structure to the given environment, whether indoors or outdoors. Moureaux has previously used this technique to create multicoloured installations for both the Japanese Uniqlo stores and the New Taipei city in Taiwan, for which she created a 14-km-long installation designed to brighten up the overhead railway tracks.
In 2013, to celebrate the 10th anniversary of her studio, Emmanuelle Moureaux unveiled a series of installations in Tokyo, entitled ‘100 colours’, which she will soon present around the world.