LA ROSÉE CELEBRATES ITS 10TH ANNIVERSARY IN LE MARAIS

To mark its tenth anniversary, the French natural cosmetics brand La Rosée is opening its very first pop-up store from May 15 to June 8, 2025, at 97 rue de Turenne, right in the heart of Paris’s Marais district. This ephemeral space will offer personalized skin diagnostics, interactive workshops, and the opportunity to rediscover the brand’s flagship products.

Founded in 2015 by two passionate pharmacists, La Rosée has grown to become the fourth leading cosmetics brand in French pharmacies. With nearly 9,500 pharmacy stockists by 2023, the brand experienced rapid growth, especially after switching to the Shopify platform in July 2023, which boosted completed purchases by 88% in just three months.

This pop-up is part of a broader strategy to strengthen La Rosée’s presence in the French beauty landscape. Back in December 2024, the brand partnered with Sézane for a charitable collaboration, launching a limited-edition vanity case, with 5% of sales donated to the DEMAIN program supporting equal opportunity. With this new initiative, La Rosée continues to promote responsible and committed beauty.