The clothing brand Wellsky has opened a new store in Hangzhou, China. Designed by the Xian Xiang Design studio, the store interior plays on the contrast between a futuristic aesthetic and softer, warmer decorative elements, reminiscent of the “Glamorous Wellness” concept in the SOUL Theme, in the SS20 Influences & Design Trendbook.

A futuristic aesthetic

Futuristic decors allow designers to demonstrate great creativity and offer avant-garde, entirely out-of-the-ordinary spaces. The new Wellsky store has therefore been designed to astonish the customer right from its shop front, composed of stainless steel arches. Steel was chosen as the main material for the entire store, in contrast with the white terrazzo floors.

This decor in shades of white and silver may evoke certain cosmic or technological worlds. It is highlighted by LED neon lights and mirrors that create intriguing reflections. The store’s central partition is pierced with rounded shapes in tinted pink glass, like portholes revealing the grandeur of the space in surrealist colours. 

A warm and poetic interior

The futuristic aesthetic used as a guiding thread throughout the store is, however, nuanced by the addition of warmer decorative elements that add a certain softness in shades of powder pink or brighter colours. We therefore find a comfortable velvet sofa in a luminous malachite green and a marble table that warms up the boutique’s atmosphere. 

Wellsky’s clothes are thus displayed in a rich, modern and almost poetic interior that reflects the brand universe.