BOUCHERON INVITES YOU TO (RE)DISCOVER THE QUATRE RING IN A PARISIAN POP-UP SHOP

From February 27, 2024 to March 17, 2024, Boucheron opens its doors to all those who wish to (re)discover the splendor of its legendary Quatre ring in an exclusive pop-up store.

Boucheron's Quatre ring, an emblematic jewel because it was the jewelry house's first creation, is taking up residence on the famous Place Vendôme in Paris for its 20th anniversary. A perfect opportunity to honor it in the most spectacular way possible.

"Quatre is 20". These words adorn the façade of the ephemeral boutique, suggesting that as soon as one walks through its doors, visitors are transported to a festive space in the colors of this iconic jewel.

Exactly 20 years ago, in 2004, the Quatre de Boucheron ring was born. Unique in its kind with its four superimposed rings in four distinct colors, it went on to give birth to a whole collection of jewelry.

The fascinating story of the ring's genesis, its precious details, its evolution and the constituent elements of the Quatre line are presented in the temporary boutique.

In addition to telling its story, and thanks to technology, the Place Vendôme jeweler offers those who walk through its doors the chance to virtually try on Quatre jewelry thanks to a digital system.

It's a way for everyone to get up close and personal with these accessories, and to forge an authentic bond with them!