After five years of work, 50 rue de Grenelle, located in the 7th arrondissement of Paris, has been transformed into a true flagship, complete with new and prodigious interior architecture.
Here’s a guided tour.
A contemporary aesthetic by Ora-Ïto
Conceptualised by French designer Ora-Ïto, the entire design presents a decidedly futuristic aesthetic, marked by the omnipresence of white, its use of predominantly rounded shapes and the persistence of the building’s low ceilings, one of the distinctive features of this massive concrete structure, which dates from the 1950s.
Light itself is a key element of this décor, in which transparency and wellness are essential factors. Other striking details include the basements, which have been converted into relaxation areas, as well as the alcove-like meeting rooms, where another natural element favoured by the architect is showcased: wood.
A monumental wooden staircase and architectural masterpiece
Punctuating all floors of the building, wood is a material that has been especially exploited throughout, and nowhere more than in the construction of the main staircase overlooking the lobby. Composed of more than 400 unique wooden planks, this imposing helical structure stands proudly as an aesthetic masterpiece, with the mirror placed above giving it an infinite dimension.
The result is a technical and aesthetic feat with its own concern for pragmatism. A true centrepiece of the building, this sculptural staircase serves both the 142-seat underground auditorium and the upstairs meeting rooms. A place of passage with all the allure of a work of art.