New York architect Neil Logan was asked by the famous street wear brand to take over the interior design of their Brooklyn store, and transformed an old warehouse in Williamsburg into an indoor bowl skate park, by installing a skate bowl in the back of the store. How cool is that?
Inspiration From The 70’s
Designed by Steven Bladgett of Simparch, the skate bowl draws inspiration from Los Angeles’ skateboarding culture of the 70’s when empty peanut-shaped swimming pools became fertile ground for skateboarders to practice their passion.
Baltic birch plywood was used especially for this construction, while a series of red poles support the whole structure in order to provide more retail space and at the same time enough height for skateboarders.
The peanut-shaped skate bowl is placed in the back of the store leaving an open plan retail space in the front. Neil Logan and his team took advantage of the old warehouse in order to create a grunge effect by keeping the brick walls intact and exposed. Large skylights were placed on the ceiling’s perimeter and large pieces of glass replaced the garage doors in order to create a luminous industrial-style space.
Located in Williamsburg, one of America’s best hipster neighbourhoods according to Forbes, Supreme’s choice was rather strategic than accidental. Popular for its inventive restaurants, roof top bars and eclectic shops, Williamsburg, the East Coast birthplace of hipsters as it is called, is the place to be for a hipster cool brand like Supreme.
The unique yet simple design along with the “almost nothing “ approach that Logan’s team adopted, led to the Supreme’s store full integration into the neighbourhood’s aura. The icing on the cake? Jefferson Pang, one of New York’s professional skaters, manages the Brooklyn store at 152 Grand Street!