June 03rd, 2021 – By PROMOSTYL

IEW.H store in Shanghai, an out of the ordinary shopping experience

The ready-to-wear sportswear brand has installed a store in the heart of Shanghai with a futuristic and raw look. With monochrome blue and grey colours, the shop is decorated with metal walls and furniture, built on a circular base, breaking the strict codes of the rest of the environment. 

With a spaceship and time travel atmosphere, the fitting rooms, covered with mirrors, lights and  silver fabric curtains, offer a remarkable experience.

It is in these 259 square meters that the brand offers customers a unique, pleasant and unforgettable shopping experience.