The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.

Beauté, Beauty, DIY, Estée Lauder, Irisé Paris, By Terry
Estée Lauder – Selected by PROMOSTYL
The emergence of Do It Yourself

DIY is part of the new codes and is essential in order to be attractive and stay competitive in a constantly changing market. So what if we manufactured our own cosmetics ourselves, especially lipsticks?

Beauté, Beauty, DIY, Estée Lauder, Irisé Paris, By Terry
Estée Lauder – Selected by PROMOSTYL

It is now possible to create your own totally unique and tailor-made lipstick shade, even for luxury brands such as Estée Lauder and its Lip Blend Machine installed as a pop-up this winter at Galeries Lafayette or the French brand La Bouche Rouge, which also offers this bespoke shade service on their website.

Beauté, Beauty, DIY, Estée Lauder, Irisé Paris, By Terry
Estée Lauder – Selected by PROMOSTYL

You can create your own powder make-up (eyeshadows, face powders, blushers, highlighters, etc.) in By Terry’s Factory palette (as well as directly on the By Terry website).

Beauté, Beauty, DIY, Estée Lauder, Irisé Paris, By Terry
By Terry – Selected by PROMOSTYL

More mainstream brands are also offering this “creative” service, such as the young brand Irisé Paris, which offers its customers the chance to create their “Mood Box”:  a palette tailored to your needs and wishes and above all what you use, including eyeshadows, blushers, foundation and lipstick!

Beauté, Beauty, DIY, Estée Lauder, Irisé Paris, By Terry
Irisé Paris – Selected by PROMOSTYL

It’s your turn to play and compose!