The cosmetics world has had the wind in its sails for several seasons, becoming a sector undergoing a profound renaissance, closer to nature but also with a wealth of offerings. In fact, in parallel to emerging young brands, a new beauty step has appeared with new habits and new rituals that are becoming part of everyday life.
OH MY CREAM
First of all, there was OH MY CREAM, which has made the beauty market more natural, desirable, pretty and trendy. Seizing this growing market share, the brand that successfully established double cleansing/make-up removal in the evening is meeting great success with its own brand line along with its various brands that are seeing many new openings.
Through her young brand AIME SKINCARE, the Frenchwoman Mathilde Lacombe opened up the Inside & Out beauty market in 2018, making capsules (nutritional supplements) desirable based on impeccable marketing, loosely inspired by the Glossier success story;
She offers healthy nutritional supplements made in France with an irreproachable composition available as a daily treatment or course to meet women’s needs according to their lifestyle, skin type and age. The brand very quickly created a buzz thanks to the incredible positive results from taking the capsules.
The latest addition just launched by fashionista Mélanie Huynh, HOLIDERMIE offers a new avenue with a holistic approach to beauty. Surrounded by a team of experts, including surgeon Jerome Paris who specialises in facial rejuvenation, Mélanie Huynh wanted to develop and offer a customised line of nutritional supplements and beauty products dedicated to youthful, beautiful skin, whose active ingredients work in synergy to improve their efficacy.
Holidermie consists of five programmes tailored to the needs of each skin type, comprising nutritional supplements, beauty products and facial gymnastics and face yoga exercises.
Try them right away!