March 17th 2022 – By Promostyl
Krème and its fresh beauty products
Fresh products, made in France, which rely on the short circuit, this is what the new brand of care Krème offers. The fresh care products do not contain preservatives, and therefore have an expiration date much closer in time, compared to conventional cosmetics. In general, it does not exceed three months. They are composed of very stable active ingredients that will not deteriorate over a limited period of time. A promise which is in the air of time and which sticks well with the clean beauty and the responsible consumption, because the preservatives do not always have good press in their eyes, even if their harmlessness is proved. For Juliette Laillier and Marie Belile, the founders of Krème, all it took was an awareness of the issue for them to decide to launch their fresh skin care brand. "It's a reflection we had more than a year ago. We were amazed that cosmetics stayed on the shelves for so long," says Juliette Laillier. Before embarking on this large-scale project, she was already working for major cosmetics groups.
Krème is a brand that produces less, but better and more often, to gain in efficiency while having less preservatives, because they contain little or no water in their formulation. In the end, the products are more refined and more active. But what do the Krème products contain? They all have more or less the same structure: a super-plant, probiotics and active ingredients with properties widely recognized in the world of cosmetics such as vitamin E or hyaluronic acid. "Our formulas are all 100% natural and certified organic, the field of possibilities is limited, but we are not in the opposition nature and science.
The more the active ingredients are modified by science, the more they develop their potential. That's why we find hyaluronic acid in the Vitaminized Moisturizer and vitamin E in the SOS Balancing Oil.
In the Krème product line, we find the Duo Coup d'Éclat with the oil and the cleansing gel, the Vanity Coup d'Éclat with, in addition to these two products, a kit of three washable cotton pads and a tube squeezer to avoid waste, and the Duo Peau Nette with the Fresh Cleansing Gel and the kit of three washable cotton pads.