TAPE À L’ŒIL ARRIVES ON THE TEEN SEGMENT
Tape à l’oeil, which had already addressed children up to 14 years old, is now turning to the oldest kids, the “in betweeners”. The brand indicated that they had brought together forty teenagers to help co-create the fashion range during workshops. As a result, in addition to a series of basics, two new lines have emerged. The first, an easy to wear everyday range is inspired by the classics of American campuses. The second line is more streetwear, influenced by urban culture, and plays with proportions, codes and norms borrowed from the adults’ wardrobe.
AMERICAN ACTRESS SARAH JESSICA PARKER SIGNS A NEW CHILDREN’S COLLECTION FOR GAP
After the success of their first collaboration at the beginning of the year, Californian giant Gap and fashion icon actress Sarah Jessica Parker have signed a second capsule collection, just in time for the new school year. This is a collection for girls and boys, which continues the theme of the first collaboration, which was focused on the creation of family heritage, and a wardrobe that is passed on from generation to generation.
IKKS JUNIOR IS LAUNCHING A GIANT CASTING TO FIND THEIR NEW FACES
IKKS Junior is looking for the faces of its spring-summer 2019 campaign by organizing a big casting entitled #TuVeuxMaPhotoIKKS. Over France, Belgium, Luxembourg and Spain, children from 2 to 15 years old are invited to go to IKKS Junior boutiques and have their portrait taken in one of the photobooths installed for the occasion. The names of the winners will be announced in October via the IKKS Instagram account.