Founded in 2016, in just a few seasons the Khaite label has successfully won over a ready-to-wear scene lacking in nonchalant elegance and an aesthetic with pragmatic ambitions. An introduction.

Khaite

Selected by PROMOSTYL

Khaite

Selected by PROMOSTYL

A wardrobe with controlled femininity

Brilliantly combining aesthetics and practicality: this is the mission that Cate Holstein, the founder of the young label Khaite, set herself in 2016. “I felt there was a hole in the market for sportswear that is feminine without being precious,” she explains in the pages of W Magazine.

Khaite

Selected by PROMOSTYL

In short, pieces re-establishing a certain balance between structure and fluidity, sensuality and ease, but also between feminine and masculine, as playing with gender boundaries is one of Khaite’s most flagrant stylistic directions.

Khaite

Selected by PROMOSTYL

Khaite

Selected by PROMOSTYL

As seen, for example, in its bestseller, polished denim jeans in timeless lines, which New Yorkers can’t get enough of. “We have sold 4,000 pairs. Someone told me that between their mother, sister and themselves, they owned nine pairs,” continues the young woman, who herself seems surprised by her success.

Khaite

Selected by PROMOSTYL

A meteoric rise

The designer owes this success to the daring cuts and striking details that characterise her pieces, but that’s not all. From the very beginning, Khaite pieces have been seen on celebrity figures such as the iconic Caroline de Maigret or the irresistible Lily Aldridge. “They are amazing, strong women. I am lucky to have anyone interested in what I have created. I am ever so grateful for their support,” explains Cate Holstein.

Khaite

Selected by PROMOSTYL

These style ambassadresses have allowed the up-and-coming brand to launch its own e-commerce this year. What’s on the menu for the pre-fall collection? A Prince of Wales check suit in contemporary lines, blouses and dresses with subtle puff sleeves, and knits in dynamic cuts, all against a background of monochromes with a striking urbanity. Strong, feminine and perceptive pieces that mirror this new modern woman.

Khaite

Selected by PROMOSTYL