April 7th 2022 – By Promostyl

HORACE : NATURAL BEAUTY AND GROOMING PRODUCTS FOR MEN

Made by men for men, French brand Horace offers its clientele a wide variety of beauty and grooming products for men.

Horace
Horace

When we launched Horace, we wanted to create a brand in which all our friends and loved ones could identify. Whether they are beginners or experts, whatever their skin colour, their morphology, whether they are bearded or beardless. Everyone has the right to feel good about themselves and you know better than anyone what is good for you.”

Considering how little the beauty industry seems to care about men needs, it is safe to say that Kim Mazzilli & Marc Briant-Terlet, cofounders of Horace, not only kept their word on the brand’s goal but also did so much more with their brand. Face, Body, Hair, Grooming, Perfume and even Manicure products, Mazzilli & Briant-Terlet made sure their customer would get the same variety of products as their female counterparts do and they did it with our planet in mind too as 95% of their products are natural and 1% of sales go to environmental organisations such as Surfrider Foundation. Among their main ingredients we count witch hazel, plant based glycerine, binchotan and murumuru.

Horace
Horace

Beyond the very noble missions of insuring the men of this planet remain well groom & preserve their clear skin and participating to saving the environment, another great reason to support the brand is the brand is its hyper consumer oriented marketing approach.

On their website in addition to the products you can find a magazine section with guides for male skin and self-care and to promote their products on social network they use pictures of actual clients rather than only posting super organised photoshoot pictures. We love to see it !

Horace
Horace