Sylvie Millstein, an experienced executive of the fashion industry, founded HELLESSY in 2012 and named it after her two sons Hendrix and Lennox. With origins from both France and Japan she is currently based in New York and through her collections she redefines sexy American sportswear with a dose of French finesse.

HELLESSY

Selected by PROMOSTYL

HELLESSY

Selected by PROMOSTYL

Architectural Shapes and Art References

From side panel pants and one shoulder fluid tops with weird neckline cutouts and puff sleeves, to statement and at the same time free spirited floral dresses, every single creation of Hellessy is characterised from architectural fluidity, unparalleled elegance and art references.

HELLESSY

HELLESSY

Selected by PROMOSTYL

Sylvie Millstein is playing with architectural cuts but also with prints, ruffles and draping in order to embellish her designs and create this edgy and statement effect that the brand represents.

HELLESSY

HELLESSY

Selected by PROMOSTYL

A Well-Deserved Success

Since its foundation in 2012 Hellessy followed an upward course, which resulted in being among the womenswear nominees for the 2016/17 International Woolmark Prize. An army of celebrities like Karolina Kurkova, Gwyneth Paltrow, Emma Watson, Lily Aldridhe and Beyonce, love and support the brand by choosing its creations as their daily outfit.

HELLESSY

Selected by PROMOSTYL

What looks to be the secret of Hellessy’s success is that the brand remains loyal to its DNA and combines perfectly edgy yet simple silhouettes with a touch of Parisian elegance, American audacity and Japanese modesty.

HELLESSY

HELLESSY

Selected by PROMOSTYL

Are you looking for your next Hellessy statement piece? The latest collections are available in big department stores all around the world and of course through selected e-tailers like Net-a-Porter, Moda Operandi, Farfetch and many others.

HELLESSY

Sylvie Millstein

HELLESSY

Selected by PROMOSTYL