While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers.
With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference in the retail world on both a European and international scale.
On-trend clothing and accessories
While fashion has drawn its inspiration from sportswear for several seasons, for Spring-Summer 2018 it now seems to be gradually returning to a more romantic, feminine style. Think dresses with low necklines, bare shoulders, embroidered tops, wicker baskets and a medley of floral prints.
Simply browse the Gina Tricot website for a couple of minutes to see how perfectly the brand’s online offer fits in with current trends, offering a wide selection of well-cut and fashionable clothes and accessories.
Founded in 1997, Gina Tricot, which already has more than 180 stores worldwide, has become a reference brand in Sweden, especially thanks to the support of influencers such as Hanna Stefansson and Emili Sindlev, who don’t hesitate to show off full-on Ginat Tricot looks on their Instagram accounts.
Beyond offering trendy clothing, the real strength of Gina Tricot is the accessibility of its pricing. Few pieces exceed a price tag of 50 euros and are likely to attract a young clientèle in search of fashionable but affordable pieces.
Gina Tricot’s economic model is based on a simple equation: renew the offer as often as possible and offer clothing at very competitive prices in order to create favourites and encourage spontaneous purchases.