FREE PEOPLE EXPANDS ITS PRESENCE IN FRANCE

American brand Free People is expanding its presence in France with the announcement of the opening of six pop-up stores in Galeries Lafayette stores across the country, as well as on their online store.

Following the success of its two stores in Paris, Free People is now looking to extend its reach throughout France. To reach a wider audience, the American fashion chain has decided to set up pop-up stores at Galeries Lafayette. February 14, 2024 will mark the launch of six ephemeral boutiques, which will remain open for six weeks.

Thomas Schaefer, Wholesale Director at Free People, expresses his satisfaction with the partnership in a statement: "We are delighted to be working with Galeries Lafayette to create this high-end pop-up this season. Both brands have a rich heritage and history in fashion, and this pop-up celebrates that heritage. The collection will be highlighted by inspiring visuals and digital initiatives that we can't wait to share with our customers."

Free People pop-ups will be set up in six Galeries Lafayette stores, located in Rennes, Metz, Dijon, Lyon Part-Dieu, Marseille Bourse and Nice Cap3000.