Founded in 2016 by William Hauvette, ASPHALTE is a 100% menswear brand that invests in its customers’ experience by involving them into the whole creation process.
Through an interesting system of customer interaction and pre-commanding, the young label managed to launch 10 designs and sell 35.000 pieces in just one year and half. Exclusively online!
Customer Experience & Community Creation
The process is simple but interesting! The brand through their website invite their potential customers to help them develop their new products. With specific questions and use of well-designed samples the website visitor actually develops the garment according to his wishes and chooses the price range he would be willing to pay for it.
At the end of this process the potential customer gives his email in order to be notified when the garment is ready! It’s kind of a pre-command but without having to pre-pay for it or even buy it! This is how an engaged community is built!
Excellent Quality In Accessible Price
Through pre-commanding, Asphalte’s team has found the best way to reduce costs that are not directly related to the quality of the garments. Thus, they are able to sell beautiful apparel pieces of excellent quality in accessible prices, achieving “value for money” for their customers.
Asphalte is about selling clothes that a man wants to wear but cannot find in the market. It is a total-look wardrobe sold online, from jeans, shirts and sneakers to sweaters and even suits. What else could the modern man ask for?