Japanese know-how in the service of contemporary style? This is the hallmark of East End Highlanders, a kids’ clothing label that pays particular attention to the quality of its production.

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

The shirt in all its glory

A shirt for everyday wear and special occasions: this is the concept of East End Highlanders, the children’s ready-to-wear brand that has made the shirt the star piece in its collections. Designed for every occasion, these authentic styles made in Japan boast unparalleled manufacturing quality.

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

The seams are sewn by the point of a single needle, while the cuts are inspired by European model making techniques. The result? Shirts with carefully considered finishes that can either be worn loose or tucked into trousers by young style enthusiasts.

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

A high-end wardrobe

Beyond the shirt, the label – which is owned by Northern Sky Inc. – comes up with a complete junior wardrobe season after season, allowing you to dress your children from head to toe to the same standards of craftsmanship. The shirts and jeans are manufactured in Kojima-Okayama, which is famous for its indigo canvases, while the jumpers are knitted in Osaka, the city known as the cradle of Japanese industrial knitwear.

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

Ultimately, a whole ecosystem of villages spread across the Land of the Rising Sun contributes its know-how to these clothes. A great way of introducing little ones to style.

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL

East End Highlanders

Selected by PROMOSTYL