This transversal Forecast Book deciphers trends and develops the color ranges and harmonies essential to the development of your fashion and design collections.
The COULEURS Book is a 120-page decision-making tool.
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The Book Couleurs is divided into 4 parts,
Part 1 presents the 40 AW 25/26 colors.
Our Color Range is divided into 10 shades and subdivided into 4 variants; the colors are defined according to PANTONE & COLORO and CMYK correspondences.
Our designer is Anna Arena, an Italian based in Paris. She is a member of the Comité Français de la Couleur, and of the Color The Life network.
Part 2 presents our "Coups de Cœur
We offer color harmonies adapted to the fields of Fashion, Textile and Design.
These universes are free of any rules and based on exclusively aesthetic criteria.
Part 3: adapting our colors to Consumer Tribes
First, we present a schematic mapping of our method for classifying the 4 archetypes; for each of these 4 profiles we have defined 2 types of customer, one EASY and the other PREMIUM.
This section of around 100 pages is dedicated to the analysis of the 4 themes adapted to the Consumer Tribes.
For each of them, Promostyl proposes 2 axes bringing modernity and aestheticism to the design of your collections: EASY and PREMIUM.
For each, we present a double-page spread of the market's entry-level range.
As well as a double page of fashion applications, a double page of print applications, a double page of textile applications and a double page of design applications.
The second axis, PREMIUM, offers the same creative scheme.
In all, you'll find 8 innovative creative tracks for each Tribe profile.
Part 4 contains Detachable Cards for each of the 40 Colors.
At the end of the Book, you'll find CMYK correspondences and 40 detachable color cards, with Pantone and Coloro references for each color.
You'll also find a list of our agents around the world.
Customers can select from the different sectors of the book to adapt our creations to their brands.
Extract from the Forecast Book COLORS AW24/25
- COLORAMA – p.10
- EVOLUTION – p.12
- COLOR FOCUS – p.14
- MATERIALS FOCUS – p.22
- Thème TECHNOLOGY – p.30
- Thème COUNTERCULTURE – p.56
- Thème LUXURY – p.82
- Thème NATURE – p.108
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