CORDURA® Brand and Cone Denim® joined forces in order to create CORDURA® S GENE® Denim, an innovative denim collection of exceptional performance which was presented at Outdoor Retail Summer Market in Denver.

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Quality, Performance and Engineered Stretch

Cone Denim ® introduced its breakthrough dual core technology S Gene® yarn back in 2007. The benefits? A fabric that remembers its shape because of its exceptional stretch and recovery properties. S Gene® yarn is consisting of two core components wrapped in a spun cotton covering which allows the fabric to feel soft and look natural. These advantages in combination with the high performance and strength that CORDURA® Brand is famous of, lead to the creation of CORDURA® S GENE® Denim, the most stretchable and strong denim fabric in the market.

This denim collection is designed for use in applications that demand hardwearing durability and flexible movement such as workwear and extreme outdoor clothing.

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Two Heritage Brands With Innovation History

Long experience, solid expertise and commitment to innovation are values that both CORDURA® Brand and Cone Denim® share.

Being part of the INVISTA group, CORDURA® Brand is using advanced technologies since 1977, in order to produce innovative fabrics with high resistance to abrasion, tears and scuffs. It’s not accidental, that their motto is “As long as the World is Full of Durable people, We’ll keep Making Durable Fabrics ™”

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On the other hand, Cone Denim® has been offering denim of the highest quality since 1891. Synonymous with authenticity and innovation, the American brand continues until today to master the art and science of denim.

Therefore, it’s evident that CORDURA® S GENE® Denim is the epitome of denim innovation!

Selected by PROMOSTYL