“Children of the Discordance is a manifestation of the personal data accumulated throughout my entire life.” This strong and surprising definition is how Japanese designer Hideaki Shikama describes his label, a rising star on Japan’s underground scene. Here’s the story.

Children of Discordance

Selected by PROMOSTYL

A street aesthetic with multiple influences

A real style obsessive, Hideaki Shikama draws his inspiration from the many trends that marked his teenage years, from skate culture to the world of football through various hip hop movements. And for good reason: he describes himself as a compulsive collector and claims to have accumulated numerous rare designs of Supreme baseball caps, trainers and shirts, along with old records, stamps and vintage-style patches. Hideaki Shikama turned this passion into a business with the opening of a multibrand store in Tokyo’s hip Harajuka district in 2005.

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Christened Acycle, the concept store quickly become the favourite playground of a young creative set with singular identities. The space would also serve as a wonderful laboratory for its founder, with Shikama creating his first brand there, Advantage Cycle, before launching Children of the Discordance in 2011.

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Recycling and ethical production

On the programme? Collections that look like fashion curations, as demonstrated by his spring/summer 2019 line. “I went back to what I was wearing in the noughties, especially the way that trousers fell at the time,” the designer explained to the site Hypebeast. With a patchwork of recycled bandanas by way of a shirt, along with the reuse of Mexican Zapatista scarves or Palestinian keffiyehs, Shikama dexterously expresses the streetwear lexicon through ethically produced fashion.

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

A quest for ethical craftsmanship that also leads him to inject a lot of embroidery into his pieces, which remain entirely manufactured for the most part. “I believe in paying full value to these craftsmen. I never negotiate discounts with them. It motivates them to do their best work as it brings them a better life.” Or when experimental fashion embraces fair trade.

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL

Children of Discordance

Selected by PROMOSTYL