As the end of the World Cup 2018 approaches it’s particularly interesting that apart from the game fever a burst of innovation took place. Sportswear giants, like Nike and Adidas, have set the bar high by creating the most innovative football boots of all times.
With the market being rather competitive, sportswear brands have to give their best in order to sustain. But let’s see what four major brands did in terms of football boots innovation, on the occasion of the football’s greatest event.
Adidas & Nike – Traditionally Innovative
With the first predator model released in 1994 and since then gradually evolved, Adidas kept the tradition and presented the 2018 predator model at its best. Totally redesigned to meet the modern standards, the new Adidas’ football boot has the form of a sock, without shoelaces for minimal friction and no mistakes.
Three other models are also available in order to satisfy every player’s demands. Adidas Copa is designed for class, Adidas X for speed and Adidas Nemeziz (the boot that Leo Messi prefers) for agility.
Nike with Mercurial Models such as Superfly 360, and Hypervenom Models such as III Elite Dynamic Fit, stays true to its tradition of innovative shoes with the highest performance.
With features like its flynit construction for a perfect fit and its bladed texture on the strike zone areas for explosive acceleration on the pitch, it’s not accidental that they are Christiano Ronaldo’s favorites.
Puma & New Balance – Competitive Innovation
With two models and the motto “illuminate the game” Puma is successfully playing the football boots game. Puma One and Puma Future are the two models that the brand presented for the World Cup 2018 and great players like Romelu Lukaku and Marco Reus seem to love them.
Puma invites us to “elevate the game” by wearing a shoe with innovative features like knitted design, seamless technology, foam midsole and branded heel cage for support and stabilization as well as lightweight, high-traction combo of smartly placed conical and bladed studs.
New Balance on the other side, with Tekela and Furon models of its Otruska Pack is making an impressive entrance to the World Cup 2018.
Sadio Mané is one of the players wearing the Tekela model that offers a full foot microfiber upper and dynamic kinetic stitch embroidered bands for exceptional stability, feel and touch.