Beauty tech: the innovations from CES 2020

Whereas the previous Consumer Electronics Show (CES) was marked by the success of smart mirrors, this year devices allowing you to design tailor-made beauty products yourself are standing out from the crowd. But that’s not all. Here’s how.

Sigue leyendo

THE SUMMER’S BEAUTY ESSENTIALS

Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.

Sigue leyendo

THE ATELIER MAQUILLAGE AT LE BON MARCHÉ

The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The Promostyl team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.

Sigue leyendo

Our selection of beauty trends for summer 2020

This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-Covid.

The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.

Sigue leyendo

Açai: the antioxidant superfruit for beautiful skin

The açai berry is the fruit of a South American palm tree grown primarily in Brazil. It is purple in colour and looks like a blueberry. For several years, there has been a real enthusiasm for this fruit, which boasts many health benefits and is sold in the form of juice, powder, capsules or frozen purées.

Sigue leyendo

The challenge of renewal for NUXE, the natural beauty pioneer

We often talk to you about young brands positioned in the natural sector of the beauty realm, but established brands are not to be outdone, including the French brand Nuxe, which is part of the natural beauty world or at least is looking to be!

Sigue leyendo

Ouate Paris, the must-have kids’ skincare brand

The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.

Sigue leyendo

Discovering natural beauty with Madame Botanic

At a time when natural beauty is all the rage, we’ve made a discovery at the other end of the globe that has won us over: Madame Botanic, a brand founded in Australia but by a French woman, Sarah Signor.

Sigue leyendo

Oden’s plant oils: reconnecting with nature

During this lockdown period, we have had the chance to “Insta” meet wonderful people such as Marion Weber, the creator of the French plant oil brand Oden.

Sigue leyendo

SKINCARE OILS

Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.

Sigue leyendo