The starting point of Diane Ducasse, a 27-year-old stylist who trained at Studio Berçot: women are always drawn to garments from the male wardrobe, so why not create a line of clothes that has the same boyish style but that is adapted to the female body?
OLE EINAR BJORNDALEN X ATHLETICS 3D The work with Ole Einar Bjørndalen was «an incredible testimony». A collaboration between the most successful athlete at the Winter Olympics and a French startup shows why one must always pay attention to its customers. Improve and accelerate on the technological level thanks to its collaborations with…
Created in 2013, Loup is an ultra-comfy clothing brand for babies and children with fun and fresh designs. The perfect companions for the everyday adventures of little ones. What’s more? From design to manufacture, the entire collection is 100% made in France.
The Dutch architecture studio has designed a store front for the Roman jeweller made of cracked marble, complete with veins that are illuminated once the city is plunged into darkness.
Odourless, colourless: British designer Jasper Morrison redesigns the modest block of soap by proposing a minimalist version. This bar of transparent soap made from glycerine, simply called ‘Soap’, turns a purely utilitarian object into a feat of design.
Iconic crystal brand Moser celebrated its 160th anniversary with the opening of a monumental concept store in Shanghai. With its large mirrors and brass columns, the flagship celebrates the simplicity of forms and beauty of materials. To carry out this project, the brand chose creative Franco-Chinese duo, MVW.
Sylvie Millstein, an experienced executive of the fashion industry, founded HELLESSY in 2012 and named it after her two sons Hendrix and Lennox. With origins from both France and Japan she is currently based in New York and through her collections she redefines sexy American sportswear with a dose of French finesse.
Evelyn & Bobbie is a Californian brand that promises to change the way we support our breasts. By introducing Everyday Bustier™, the newly founded and women-led start-up is aiming to create a bra that every woman feels great wearing it
While in France we are already well-accustomed to Zara, H&M and & Other Stories, in Sweden it is new brand Gina Tricot which is inciting enthusiasm among young women, and especially among female influencers and instagrammers. With modern, on-trend cuts and highly accessible prices, it will not be long before Gina Tricot becomes a reference…
An essential element of feminine vanity, perfume extricates itself from the traditional bottle to become an object of desire and even a symbol of a luxury industry that is gaining awareness of environmental issues. Here’s how…