sport-BRAND COLLABORATIONS Winter 18

OLE EINAR BJORNDALEN X ATHLETICS 3D     The work with Ole Einar Bjørndalen was «an incredible testimony». A collaboration between the most successful athlete at the Winter Olympics and a French startup shows why one must always pay attention to its customers. Improve and accelerate on the technological level thanks to its collaborations with…

Perfume reinvents itself

An essential element of feminine vanity, perfume extricates itself from the traditional bottle to become an object of desire and even a symbol of a luxury industry that is gaining awareness of environmental issues. Here’s how…