Our selection of beauty trends for summer 2020

This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-covid. The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.


Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.


Extremely popular as part of a clean and healthy lifestyle, nutricosmetics (initiated by the AIMESKINCARE brand) appear to be increasingly establishing themselves as a self-evident part of Europeans’ everyday lives. Moreover, in this complex global period, boosting your immunity, refocusing on your inner world and taking care of yourself seem of primary importance.


French women’s favourite brand, known for its green nail polishes, is adding another string to its bow with the release of its very first lipstick with an almost perfect composition: vegan, boosted with super fruits, eco-friendly and refillable, corresponding perfectly to the current beauty trend.