February 18th, 2021 – By PromostylThe boom in food supplements to drink for beautiful skin Collagen sticks and powders promise to prevent the signs of skin aging. The trend is already well established across the Atlantic, where Drinkable Collagen Parties have been organized since 2013. An almost exclusively female event, where champagne and digestive are swapped…
February 11th, 2021 – By Premium Beauty NewsConnected Beauty: L’Oréal’s innovations at CES 2021The cosmetics giant presented during the virtual edition of the Consumer Electronics Show (CES), which began on Monday, January 11, the successful forms of two recent innovations: the L’Oréal Water Saver technology, developed with the Swiss start-up Gjosa, and the variation of…
How beauty is banking on digital in a pandemic The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…
How 2020 has impacted visual engagement in beauty For the beauty industry, as for the world, 2020 was undoubtedly the most challenging year of the last decade. It has constrained beauty content creators to step out of their comfort zone and dive deeper into digital-channel communication. Discover the most engaging visual trends in 2020. The power of…
Make-up compatible with the mask, focus on the eyes The new normal has eaten up half of the faces, now masked. Cosmetics brands are therefore adapted by basing their communication on products highlighting the look. We take out our eye shadow palettes and invest in a powerful mascara. Many brands like Maybelline, UOMA or Milk…
14 January 2021 – By PROMOSTYL Cosmetics, a new challenge for the stars While many stars are starting to create fashion brands or become beauty product muses, more and more celebrities are imagining their own cosmetic labels. Focus on these new celebrities who have revealed their entrepreneurial spirit! Rihanna and her brand Fenty BeautyAlicia Keys…
Whereas the previous Consumer Electronics Show (CES) was marked by the success of smart mirrors, this year devices allowing you to design tailor-made beauty products yourself are standing out from the crowd. But that’s not all. Here’s how.
Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.
The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The PROMOSTYL team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
