CONNECTED BEAUTY: L’ORÉAL’S INNOVATIONS AT CES 2021

February 11th, 2021 – By Premium Beauty NewsConnected Beauty: L’Oréal’s innovations at CES 2021The cosmetics giant presented during the virtual edition of the Consumer Electronics Show (CES), which began on Monday, January 11, the successful forms of two recent innovations: the L’Oréal Water Saver technology, developed with the Swiss start-up Gjosa, and the variation of…

How beauty is banking on digital in a pandemic

How beauty is banking on digital in a pandemic   The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…

How 2020 has impacted visual engagement in beauty

How 2020 has impacted visual engagement in beauty For the beauty industry, as for the world, 2020 was undoubtedly the most challenging year of the last decade. It has constrained beauty content creators to step out of their comfort zone and dive deeper into digital-channel communication. Discover the most engaging visual trends in 2020. The power of…

La cosmétique, nouveau défi des stars

14 January 2021 – By PROMOSTYL Cosmetics, a new challenge for the stars While many stars are starting to create fashion brands or become beauty product muses, more and more celebrities are imagining their own cosmetic labels. Focus on these new celebrities who have revealed their entrepreneurial spirit! Rihanna and her brand Fenty BeautyAlicia Keys…