Expect the Unexpected, a line of care products designed especially for millennials

Fans of social networks, inclusive, demanding, on a constant search for authenticity and sensitive to the concept of community: millennials have completely redesigned the consumer identikit, and nowhere more than in the beauty sector. To meet these new demands, Spanish manufacturer Lipotec has just created Expect the Unexpected, seven innovative cosmetic formulations packed with active…

Perfume reinvents itself

An essential element of feminine vanity, perfume extricates itself from the traditional bottle to become an object of desire and even a symbol of a luxury industry that is gaining awareness of environmental issues. Here’s how…

Is made-to-measure the future of cosmetics?

Fragrances, foundations, creams and skincare products personalised to match your tastes and the nature of your skin: personalisation is the new luxury in the realm of Beauty. More than a mere trend, made-to-measure is a new way of considering cosmetics that adapt to everyone’s nature. The market leaders L’Oréal and Lancôme have revealed their new…