For some time now, a routine approach has established itself in new beauty care. Brands no longer sell a single product but a routine, allowing them to become a firm fixture in consumers’ everyday lives and bathrooms with several products at once.
The cosmetics world is adapting to the rising generation of young consumers, especially millennials, to whom it is important to listen when it comes to their desires for creativity, need for interactivity and way of working.
Decorated, glittery, vibrant… These days, our looks extend as far as our fingernails! Strongly influenced by the United States, nail art is becoming increasingly popular among European beauty habits.
Even if it is not a new invention, pink clay has met with growing success over the past few years in the cosmetics industry. Its benefits for the face, body and hair make it a natural and invaluable product.
If you don’t already know this new brand that is shaking up the world of cosmetics with its lipsticks, it’s time for you to discover La Bouche Rouge, a revolutionary French lipstick company.
After eyes, lips and nails, it is time to take care of your brows. While they may seem obsolete, they are nonetheless indispensable to the harmony of our face. We take a closer look at the new aesthetic innovations to groom our eyebrow arches.
While many stars have got involved in the creation of fashion brands or become muses for beauty products, more and more celebrities are creating their own cosmetics labels. We take a closer look at the stars who have revealed their entrepreneurial spirit!
Advent calendars with a chocolate each day are a tradition we love to enjoy each December. What if 2019 was the start of a new tradition? Say goodbye to enjoying a little treat each day; now it’s all about beauty surprises, the perfect way to start the new year with a flawless complexion.
Available at Sephora, Milk Make-Up and Glow Recipe create natural and vegan products. Revolutionary new ranges that boost the radiance of our complexion, hydrating our skin deep down.
Following its first range of nutritional supplements, Aime Skincare is now venturing into skincare products. Featuring formulas of natural origin, ingredients with a host of benefits, ultra-desirable refined packaging, etc., these “made in France” beauty essentials are just waiting to be tested!