The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The PROMOSTYL team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-covid. The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.
The açai berry is the fruit of a South American palm tree grown primarily in Brazil. It is purple in colour and looks like a blueberry. For several years, there has been a real enthusiasm for this fruit, which boasts many health benefits and is sold in the form of juice, powder, capsules or frozen…
We often talk to you about young brands positioned in the natural sector of the beauty realm, but established brands are not to be outdone, including the French brand Nuxe, which is part of the natural beauty world or at least is looking to be!
The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.
At a time when natural beauty is all the rage, we’ve made a discovery at the other end of the globe that has won us over: Madame Botanic, a brand founded in Australia but by a French woman, Sarah Signor.
During this lockdown period, we have had the chance to “Insta” meet wonderful people such as Marion Weber, the creator of the French plant oil brand Oden.
Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.
I had the opportunity to chat with Thibaud Crivelli, the founder of the eponymous perfume house, a new French brand offering exceptional fragrances that enthral our senses.
Extremely popular as part of a clean and healthy lifestyle, nutricosmetics (initiated by the AIMESKINCARE brand) appear to be increasingly establishing themselves as a self-evident part of Europeans’ everyday lives. Moreover, in this complex global period, boosting your immunity, refocusing on your inner world and taking care of yourself seem of primary importance.