Our selection of beauty trends for summer 2020

This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-covid. The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.


Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.


Extremely popular as part of a clean and healthy lifestyle, nutricosmetics (initiated by the AIMESKINCARE brand) appear to be increasingly establishing themselves as a self-evident part of Europeans’ everyday lives. Moreover, in this complex global period, boosting your immunity, refocusing on your inner world and taking care of yourself seem of primary importance.