April 08th, 2021 – By PROMOSTYLNina Ricci x Antoinette Poisson, between poetry and sweetnessL’air du Temps, one of the most famous Nina Ricci perfumes in the French perfumery, reveals a new story in collaboration with a Parisian paper editor. It’s in 1948 that the perfumer Francis Fabron, accompanied by Robert Ricci, created together this perfume…
April 01st, 2021 – By PROMOSTYLThe Biotherm x Coco Capitàn collaboration against ocean pollutionThe Beauty and well being brand Biotherm allies with the worldwide famous photograph, Coco Capitàn, in order to militate against oceans pollution.For this collaboration, the products are the same but the artiste bring her self touch on the packaging of four best-sellers …
March 25th, 2021 – By PROMOSTYLMoisturize your skin while wearing a mask, it’s possibleThe dermatological brand Nufabrx launched its new ideals product for these difficult time: the protective mask infused with copper and moisturizer shea butte. No more dry skin and blemishes and acne under the mask worn all day.This new beauty ally will allow…
March 18th, 2021 – By PromostylCoach X Sephora : the crazy collabFor her new collaboration, Sephora allies with the top of the line accessories brand Coach, in order to create unique and practical pieces.This is how the tow brands created together key rings eyeshadow and face powder, convenient to attach to the bag, colored and …
March 11th, 2021 – By PromostylDrunk Elephant, the biocompatible skincare Addicts to the brand have been waiting for them for a long time… The clean and colorful Drunk Elephant formulas have just been launched in France. Biocompatible, because the ingredients of the formulas respect and support the natural functioning of the skin, without causing irritation or…
March 04th, 2021 – By PromostylBrùme Cosmetic, a natural and soft universe Brùme is a young brand in the cosmetics market which has been a real crush. Available only in e-commerce, we find a selection of exclusive products created by craftsmen, artists, of exceptional quality so that your time spent in your bathroom turns into a…
February 25th, 2021 – By PROMOSTYLSerum mad: deciphering this beauty trend Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at…
February 18th, 2021 – By PromostylThe boom in food supplements to drink for beautiful skin Collagen sticks and powders promise to prevent the signs of skin aging. The trend is already well established across the Atlantic, where Drinkable Collagen Parties have been organized since 2013. An almost exclusively female event, where champagne and digestive are swapped…
February 11th, 2021 – By Premium Beauty NewsConnected Beauty: L’Oréal’s innovations at CES 2021The cosmetics giant presented during the virtual edition of the Consumer Electronics Show (CES), which began on Monday, January 11, the successful forms of two recent innovations: the L’Oréal Water Saver technology, developed with the Swiss start-up Gjosa, and the variation of…
How beauty is banking on digital in a pandemic The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…
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