INTERNATIONAL STYLE AND TREND OFFICE
French women’s favourite brand, known for its green nail polishes, is adding another string to its bow with the release of its very first lipstick with an almost perfect composition: vegan, boosted with super fruits, eco-friendly and refillable, corresponding perfectly to the current beauty trend.
Is the beauty world moving towards ultra-luxury? A few days ago, we were delighted to discover the brand new project from the brand with impeccable French know-how: Hermès is branching out into a new business line – beauty – with a very first collection devoted to beautiful lips.
After beautifully enhancing our lips and making our wardrobes desirable, Rouje – the highly prized Parisian brand started by It-girl Jeanne Damas – is expanding its make-up collection with a collection devoted to eyes.
Continue reading “THE PARISIAN’S SIGNATURE EYE LOOK BY ROUJE”
After several months’ wait (thanks to the February school holidays and its skiers), I finally managed to book an appointment with the star brow artist Carole & Brows in Paris.
Continue reading “My brow experience at Carole & Brows in Paris”
Personalised skincare is increasingly important in the field of cosmetics and brands are now working on this aspect as a priority.
Continue reading “SKIN WEATHER, the first multi-brand Beauty Routine”
In the vicious cosmetics spiral, the male beauty world known as “grooming” is also emerging. Taking care of yourself no longer only concerns women; men are increasingly open to brands and new products when it comes to beauty.
The booming natural beauty market is not only dedicated to the women’s sector. We have known for several years that men are increasingly concerned, but – as surprising as it may seem – we have also noted, as the latest Playtime trade fair comes to a close, that the number of children’s beauty brands continues to grow.
Continue reading “The emergence of beauty products in the children’s sector”
Thanks to technological advances and the search for tailor-made products, preparing the right daily dose of your face care is now just as easy as making yourself a cup of coffee.
“Good for you and the planet” is the slogan of the new French retailer specialized in “worry-free” beauty products. Freshly launched in November 2019, Botimyst was founded by Carole Ballerini, drawing on her experience garnered (in chemistry and marketing) in the beauty world.
For some time now, a routine approach has established itself in new beauty care. Brands no longer sell a single product but a routine, allowing them to become a firm fixture in consumers’ everyday lives and bathrooms with several products at once.
