Nina Ricci x Antoinette Poisson, between poetry and sweetness

April 08th, 2021 – By PROMOSTYLNina Ricci x Antoinette Poisson, between poetry and sweetnessL’air du Temps, one of the most famous Nina Ricci perfumes in the French perfumery, reveals a new  story  in  collaboration with  a  Parisian paper editor.  It’s  in  1948 that the perfumer  Francis Fabron, accompanied by Robert Ricci, created together this perfume…

The Biotherm x Coco Capitàn collaboration against ocean pollution

April 01st, 2021 – By PROMOSTYLThe Biotherm x Coco Capitàn collaboration against ocean pollutionThe Beauty and well being brand Biotherm allies with the worldwide famous photograph, Coco Capitàn, in order to militate against oceans pollution.For this collaboration, the products are the same  but  the  artiste  bring  her  self  touch  on  the  packaging  of  four  best-sellers …

Coach X Sephora : the crazy collab

March 18th, 2021 – By PromostylCoach X Sephora : the crazy collabFor  her  new  collaboration,  Sephora  allies  with  the  top  of  the  line accessories  brand  Coach,  in  order  to create unique and practical pieces.This is how the tow brands created together key rings eyeshadow and face powder,  convenient  to  attach  to  the  bag,  colored  and …

Drunk Elephant, the biocompatible skincare

March 11th, 2021 – By PromostylDrunk Elephant, the biocompatible skincare Addicts to the brand have been waiting for them for a long time… The clean and colorful Drunk Elephant formulas have just been launched in France. Biocompatible, because the ingredients of the formulas respect and support the natural functioning of the skin, without causing irritation or…

Brùme Cosmetic, a natural and soft universe

March 04th, 2021 – By PromostylBrùme Cosmetic, a natural and soft universe Brùme is a young brand in the cosmetics market which has been a real crush. Available only in e-commerce, we find a selection of exclusive products created by craftsmen, artists, of exceptional quality so that your time spent in your bathroom turns into a…

Serum mad: deciphering this beauty trend

February 25th, 2021 – By PROMOSTYLSerum mad: deciphering this beauty trend Beauty product fans won’t have been able to miss the growing craze for serums. Many brands now offer serums targeted at consumers’ different skin types as well as according to the time of day. Daytime serum, night-time serum, anti-blemish serum, etc. A closer look at…

CONNECTED BEAUTY: L’ORÉAL’S INNOVATIONS AT CES 2021

February 11th, 2021 – By Premium Beauty NewsConnected Beauty: L’Oréal’s innovations at CES 2021The cosmetics giant presented during the virtual edition of the Consumer Electronics Show (CES), which began on Monday, January 11, the successful forms of two recent innovations: the L’Oréal Water Saver technology, developed with the Swiss start-up Gjosa, and the variation of…

How beauty is banking on digital in a pandemic

How beauty is banking on digital in a pandemic   The strategies of beauty brands to reinvent themselves in the face of the coronavirus have been numerous. But they are all heading in the same direction: digitization.One of the most popular apps in this field? YouCam Makeup. Downloaded nearly 700 million times around the world,…