Make-up compatible with the mask, focus on the eyes The new normal has eaten up half of the faces, now masked. Cosmetics brands are therefore adapted by basing their communication on products highlighting the look. We take out our eye shadow palettes and invest in a powerful mascara. Many brands like Maybelline, UOMA or Milk…
14 January 2021 – By PROMOSTYL Cosmetics, a new challenge for the stars While many stars are starting to create fashion brands or become beauty product muses, more and more celebrities are imagining their own cosmetic labels. Focus on these new celebrities who have revealed their entrepreneurial spirit! Rihanna and her brand Fenty BeautyAlicia Keys…
Whereas the previous Consumer Electronics Show (CES) was marked by the success of smart mirrors, this year devices allowing you to design tailor-made beauty products yourself are standing out from the crowd. But that’s not all. Here’s how.
Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.
The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The PROMOSTYL team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-covid. The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.
The açai berry is the fruit of a South American palm tree grown primarily in Brazil. It is purple in colour and looks like a blueberry. For several years, there has been a real enthusiasm for this fruit, which boasts many health benefits and is sold in the form of juice, powder, capsules or frozen…
We often talk to you about young brands positioned in the natural sector of the beauty realm, but established brands are not to be outdone, including the French brand Nuxe, which is part of the natural beauty world or at least is looking to be!
The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.
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