INTERNATIONAL STYLE AND TREND OFFICE
Whereas the previous Consumer Electronics Show (CES) was marked by the success of smart mirrors, this year devices allowing you to design tailor-made beauty products yourself are standing out from the crowd. But that’s not all. Here’s how.
Continue reading “Beauty tech: the innovations from CES 2020”
Summer has well and truly arrived and the beauty world is buzzing. It’s the time of year when we are out in the sun more than usual. Brands are increasingly vigilant about informing consumers about the importance of protecting their skin.
Continue reading “THE SUMMER’S BEAUTY ESSENTIALS”
The Parisian fashion temple has taken advantage of the lockdown to give itself a makeover… The PROMOSTYL team set off to discover this new space called the “Atelier Maquillage” on the first floor of Le Bon Marché.
Continue reading “THE ATELIER MAQUILLAGE AT LE BON MARCHÉ”
This summer, we’re getting away from it all via beauty… We have a strong desire for natural make-up and a bronzed complexion, even more so post-covid. The beauty world is continuing its upward move towards being green and eco-friendly, but for summer 2020 this nude aspect is nonetheless set off with a few eccentricities.
Continue reading “Our selection of beauty trends for summer 2020”
The açai berry is the fruit of a South American palm tree grown primarily in Brazil. It is purple in colour and looks like a blueberry. For several years, there has been a real enthusiasm for this fruit, which boasts many health benefits and is sold in the form of juice, powder, capsules or frozen purées.
Continue reading “Açai: the antioxidant superfruit for beautiful skin”
We often talk to you about young brands positioned in the natural sector of the beauty realm, but established brands are not to be outdone, including the French brand Nuxe, which is part of the natural beauty world or at least is looking to be!
Continue reading “The challenge of renewal for NUXE, the natural beauty pioneer”
The booming natural skincare market is not exclusively dedicated to the women’s sector. For some time now, we have noticed that the number of skincare brands for kids is continuing to grow. Discover one of them – Ouate Paris, the new French skincare brand we love dedicated to children.
Continue reading “Ouate Paris, the must-have kids’ skincare brand”
At a time when natural beauty is all the rage, we’ve made a discovery at the other end of the globe that has won us over: Madame Botanic, a brand founded in Australia but by a French woman, Sarah Signor.
Continue reading “Discovering natural beauty with Madame Botanic”
During this lockdown period, we have had the chance to “Insta” meet wonderful people such as Marion Weber, the creator of the French plant oil brand Oden.
Continue reading “Oden’s plant oils: reconnecting with nature”
Initiated by the famous Japanese benchmark brand Shu Uemura 50 years ago now, with its Ultime8 cleansing oil, it would seem that skincare oils are creating a new place for themselves in French women’s bathrooms.
