THE NEW BEAUTY SPOTS

After a series of fashion shows each more fabulous than the last, Paris Fashion Week was also marked by a beauty event this season: the opening of Dover Street Parfums Market at 11 bis rue Elzévir, twenty-five years after launching its first fragrance and fifteen years after the opening of the Dover Street Market fashion store in London. To mark the occasion, we have chosen the emerging new beauty spots for you.

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The natural beauty trend

This is a strategic turning point on the beauty market, which is on its way to becoming an increasingly green sector that is closer to nature and more environmentally friendly. Young brands are now following natural principles to break into this highly competitive and ever-changing market. Certain brands who already offered lines with natural ingredients are seeing their hour of glory arrive, while others are emerging and making a name for themselves on this market.

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Inside and Out beauty

The cosmetics world has had the wind in its sails for several seasons, becoming a sector undergoing a profound renaissance, closer to nature but also with a wealth of offerings. In fact, in parallel to emerging young brands, a new beauty step has appeared with new habits and new rituals that are becoming part of everyday life.

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Expect the Unexpected, a line of care products designed especially for millennials

Fans of social networks, inclusive, demanding, on a constant search for authenticity and sensitive to the concept of community: millennials have completely redesigned the consumer identikit, and nowhere more than in the beauty sector.

To meet these new demands, Spanish manufacturer Lipotec has just created Expect the Unexpected, seven innovative cosmetic formulations packed with active ingredients designed especially for millennials.

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Perfume reinvents itself

An essential element of feminine vanity, perfume extricates itself from the traditional bottle to become an object of desire and even a symbol of a luxury industry that is gaining awareness of environmental issues. Here’s how…

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