Calvin Klein opens an arty new space in Paris
In collaboration with the artist Sterling Ruby, the American brand Calvin Klein has opened a new French head office with an unmistakably avant-garde interior design.
A space with a creative aura
Walls in the style of conceptual pictorial canvases, hanging abstract installations and huge padded sculptures: at first glance, the venue has all the characteristics of a contemporary art exhibition space. Yet, it is home to Calvin Klein’s new Parisian headquarters, established in a two-storey building with XXL architectural volumes.
In line with the brand’s new arty identity, the walls dating from 1880 and the vaulted ceiling rub shoulders with red and blue canvases whose paint, which has been applied by hand, presents dynamic splash effects. Only the presence of rails of clothes from Calvin Klein’s latest collection betrays this minimalist staging, reminding the visitor of this new address’ primary purpose: selling ready-to-wear.
A space dedicated to the 205W39NYC line
At the request of Raf Simons, Calvin Klein’s creative director, this 1,500-m2 space was designed by Architecture Research Office and decorated by Sterling Ruby, an American artist known for his modernist approach to art. The duo have worked together on numerous projects in the past, including the renovation of the brand’s New York flagship store, helping to translate the Belgian designer’s stylistic vision into architectural form.
Fitted out to exclusively host the 205W39NYC line presented to the public during Fashion Week, the space will mainly be open to fashion professionals and help to give a renewed boost to what was previously known as the « Calvin Klein Collection ».