Calvin Klein, a temple of minimalism? This is no longer the case since the Belgian designer Raf Simons arrived at the head of the brand in 2016. Close to the American artist Sterling Ruby, with whom he had already worked at Dior, he invited him to collaborate on his very first show, as well as to come to rethink the aesthetic of the brand’s buildings. Here’s a guided tour.
Bright yellow walls and scaffolding at the flagship
So that the New York flagship store would echo the change in artistic direction, the architecture firm Architecture Research Office completely redesigned Calvin Klein’s main store, which opened in 1995.
It has unmistakably distanced itself from the streamlined: the walls are painted bright yellow in reference to the colour of the local taxis, and gigantic scaffolding serves as display units, a reminder of the Big Apple’s ever-changing skyline. The added extra: Sterling Ruby’s works are displayed throughout the store.
Paint explosion at the showroom
The same team is behind the total transformation of the brand’s showroom: moving away from John Pawson’s original building, the walls and columns have been completely covered in splashes of red and blue paint typical of Sterling Ruby’s work. The starting point for the colour palette is the bright red exhaust pipe running through the space.
The artist’s sculptures hang from the ceiling, while the colourful formica display units for the accessories are reminiscent of the work of the artists from the Memphis movement.