September 30th 2021 – By Promostyl

Benefit Cosmetics, The Brand Dedicated to Your Eyebrows!

Founded by the Ford twin sisters, Benefit Cosmetics was born in 1976. Jean and Jane Ford come from the countryside of Indiana, USA. They first started their careers as supermodels and professional makeup artists. One day, they decided to change careers at the same time, and start a new adventure together, as sisters. They moved to San Francisco and opened a makeup store which became very successful. Later, they decided to transform the store into a Benefit brow bar, and they started creating their own makeup products specialized in eyebrows.

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Today, the brand is known worldwide for its brow bars and various cosmetic products. The famous brow bars consist of eyebrow waxing, eyebrow tinting, makeup application, and spray tanning services. The Benefit team takes the time to diagnose your brows, a three-step technique designed to create the perfect brow shape for your face.

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In their makeup line, we can find their most popular products like eyebrow pencils and powders. They also have eyebrow cream-gels and mascaras; you can find everything you need in order to have perfect eyebrows and a beautiful look! The brand does not only offer eyebrow makeup, as you can also find everything else from foundation, blush, eyeshadow, mascara, to lipstick.

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