Yesterday we introduced Kidur, the ethical ready-to-wear brand for men. Today, women’s fashion is in the spotlight, with Dagny and The Maiyet Collective, two environmentally-friendly labels to check out as soon as you can. Are you ready to change the way you dress?
Dagny, colour in all its glory!
Ethical fashion is colourful and bright at Dagny! Feast your eyes on floral prints, fuchsia tones, turquoise blue and candy pink… Christina Castle uses freshness and imagination to create sustainable collections that are perfect for either the office or a dinner with friends.
The designer’s recurring theme? To ensure the clothes are practical and can be worn to any occasion. Pussy bow blouses, pleated dresses, shirts with flounced shoulders… the pieces are feminine and elegant, perfected with beautiful finishing touches.
Christina Castle works with an ethical Romanian factory owned and run by women, and puts her stamp on sophisticated, thoughtfully designed collections. Waste is avoided as much as possible. Patterns are printed digitally, and biodegradable dyes used… These efforts won the designer the Butterfly Mark From Positive Luxury award last January, which was also a clear vote of confidence for the Dagny brand.
The Maiyet Collective, the ethical concept-store not to be missed!
The place to be is 40 Conduit Street, in the heart of London’s chic Mayfair. This is where the new ethical concept store, The Maiyet Collective, has decided to call home.
After its grand opening last October, the store hosts a hand-picked selection of eco-friendly luxury brands for three days a month. Ready-to-wear, beauty, jewellery, home décor… designers come together and campaign for sustainable and environmentally friendly fashion.
To make everyone aware of the importance of making changes to our consumer habits, each new season The Maiyet Collective organises intuitive workshops, exhibitions, book signings and even artistic performances… so you’ll know everything there is to know about the ethical movement. The next reopening is planned for February 2019, make a date in your diary!