Two best friends, Poppy Sexton-Wainwright and Lauren Leask, decided to launch an apparel label that reflects their common passion for travelling and comfort. The result was ASCENO, a luxury lounge and swimwear brand that came into life in 2013 and is introducing us to the art of travelling around the world while looking effortlessly cool. Let’s discover it!
Globetrotting & Relaxed Living
Bold stripes, freshly vibrant prints, the best quality silk and love; that’s what would best describe ASCENO. Through their creations the successful duo Poppy and Lauren are promoting a relaxed effortless way of living. The shapes are clean and oversized, the dynamic prints are extremely feminine and in combination with their signature washed silks explains why the brand has already established itself a place within the luxury fashion industry.
What started as sleep and lounge wear, has evolved into lifestyle ready-to-wear that can dress a woman from day to night while feeling incredibly comfortable. You are wearing your pyjamas after all!
Loved by Kate Hudson and Rita Ora to Cate Blanchett and Priyanka Chopra, ASCENO’s relaxed lifestyle seems to be a celebrities’ favourite. And how could it not be? Oversized luxuriously striped shirt dresses, sleek fit swimwear and silky wide leg trousers are only a few of the pieces eroding the line between lounge and ready-to-wear. And celebrities love that!
If you want to add some ASCENO pieces to your wardrobe, the British brand is not only available in the UK but almost everywhere in the world through a network of e-tailers and department stores in Europe, Canada and the U.S. And the icing on the cake? In collaboration with one of the world’s finest bespoke embroidery companies, Hawthorne & Heaney, ASCENO is offering a classic monogramming service on all their products!