A young French designer barely 25 years old, Arthur Avellano is increasingly making a name for himself thanks to his use of latex as the key material in the creation of his clothing line. Sometimes associated with negative connotations, latex is regaining prestige thanks to the young brand’s innovative and inspiring collections.

Arthur Avellano

Selected by PROMOSTYL

Latex as the starting point for the creative process

A graduate of Toulouse Fine Arts school, Arthur Avellano discovered latex during his end-of-studies project. The unique way that latex falls, its aesthetic reappropriation and the possible new treatments for it encouraged him to take an interest in this material and make it the starting point for his creative thinking, as well as the main material for his clothing lines.

Arthur Avellano

Selected by PROMOSTYL

Arthur Avellano

Selected by PROMOSTYL

“The idea was to move away from the inspirations from fetishist circles strongly associated with latex and towards a fashion treatment with elements of both sportswear and tailoring, creating styles and pieces unlike the use we know,” explains Arthur Avellano. To achieve this, Arthur Avellano collaborated with a German research laboratory specialising in latex with a view to making it stronger and above all washable, turning it into a material that could be worn every day. The result is a hybrid latex with properties similar to leather, but which keeps the texture and radiance of the raw material.

Arthur Avellano

Selected by PROMOSTYL

Arthur Avellano

Selected by PROMOSTYL

An emerging brand

The brand with a luxury positioning is already sold at Opening Ceremony in New York and H. Lorenzo in Los Angeles.

Arthur Avellano

Selected by PROMOSTYL

Arthur Avellano owes his success to his latest shows – the most recent of which was held at the Stade Bauer in the Parisian suburbs – which have attracted a lot of attention and renew the sportswear and tailoring world through the unprecedented use of latex on casual pieces such as shorts, T-shirts and jackets.

Arthur Avellano

Selected by PROMOSTYL

Arthur Avellano

Selected by PROMOSTYL