January 20th 2022 – By Promostyl

Alima Pure and its Mineral and Natural Makeup

Alima Pure is a mineral and natural makeup brand based in Portland, Oregon. The brand was founded in 2004 in Kate O'Brien's basement when the subject of natural beauty was just beginning and was very different from today. She wasn't a professional makeup artist or a beauty industry insider, she was a teacher, but she wanted to change her career and create her own beauty brand made of natural, non-toxic products.

ALIMA PURE
ALIMA PURE

As a woman-founded and run company, empowering and connecting with others has always been at the forefront of the brand. The founder believes that your makeup should be able to multitask, just like you. Makeup should showcase what you love most about yourself without hiding who you are. So, they created makeup that doesn't compromise. Their cosmetics are luxurious, high-performance and made from natural ingredients. They seek to redefine makeup as a tool for personal expression through their extensive product line. Pure Alima's products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride and nanoparticles. They are never tested on animals and most of the products are vegan.

ALIMA PURE
ALIMA PURE

The brand offers all kinds of makeup like foundations, blushs, bronzers, concealers, eye shadows, eye pencils, mascaras and lipsticks. They are most famous for their foundation, as it is suitable for all skin tones and has real benefits for the skin: it tightens pores, soothes sensitive skin, lets the skin breathe, provides sun protection while ensuring exceptional hold and a natural finish. In the US, you can buy their cosmetic products in multiple organic and natural shops or directly on Alima Pure’s website!

ALIMA PURE
ALIMA PURE